Describe outputs and outcomes in public relations research, and discuss their differences
What will be an ideal response?
• Output phenomena are usually short-term, surface aspects, and include, for example, the amount of media coverage received or exposure given to a particular message.
• Outcome phenomena are usually more far-reaching, carry greater impact, and include, for example, the amount of change in awareness, attitudes, and even behavior.
You might also like to view...
The price at which a share of capital stock may be purchased or sold at a given time is called its
a. market value. b. par value. c. stated value. d. book value.
What numerators are used in the computation of the following ratios? Inventory turnover ratio Accounts receivable turnover ratio
a. Cost of Goods Sold Cost of Goods Sold b. Net Credit Sales Net Credit Sales c. Net Credit Sales Cost of Goods Sold d. Cost of Goods Sold Net Credit Sales
What organization was created in 1918 to educate the public about nonprofit organization behavior in order to reduce incidents of charity fraud?
A. BoardSource B. Independent Sector C. Internal Revenue Service D. National Charities Information Bureau
All of the following statements related to estimated liabilities are true except:
A. Depends on the likelihood that a future event will occur. B. Include vacation benefits or paid absences. C. Can be both current and long term. D. Entry to record includes a debit to an expense account and credit to a payable account. E. Are a known obligation of an uncertain amount that can be reasonably estimated.