Which of the following is a difference between a market-oriented firm and a sales-oriented firm?
a. Unlike a market-oriented firm, a sales-oriented firm puts customers at the center of its business.
b. Unlike a market-oriented firm, a sales-oriented firm uses relationship-marketing strategies.
c. Unlike a market-oriented firm, a sales-oriented firm gives little emphasis to promotion activities.
d. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
ANSWER: d
A sales-oriented organization targets its products at "everybody" or "the average customer." A market-oriented organization aims at specific groups of people.
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This logical fallacy exaggerates the consequences of a speci?c action. This logical fallacy exaggerates the consequences of a speci?c action
A) either/or thinking B) faulty causation C) slippery slope D) hasty generalization
Which of the following will serve to keep the meeting on track and prevent unproductive tangents?
A) Create an agenda B) Assign a timekeeper C) Assign a note taker D) Plan for follow-up E) Distribute an agenda in advance
As mentioned in the text, in contrast to the Japanese approach, U.S. advertising tends to be _________.
Fill in the blank(s) with the appropriate word(s).
Cybersquatting is restricted by:
a. the Bill of Rights b. the Antiwebsquatting Consumer Protection Act c. the Sherman Act d. the Lanham Act e. none of the other choices are correct