A(n) ________ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.
A. copywriter
B. account executive
C. database manager
D. art director
E. media specialist
Answer: B
Business
You might also like to view...
Outdoor advertising is more effective at creating new brand associations than enhancing brand awareness or brand image
Indicate whether the statement is true or false
Business
What is meant by the term global economy? How will it positively and negatively affect the United States?
What will be an ideal response?
Business
Interim reports are useful in analyzing the impact of seasonality
Indicate whether the statement is true or false
Business
Per-unit variable costs
A) can be misleading and lead to poor decisions B) increase as output increases C) decrease as output decreases D) remain constant within the relevant range
Business