Gillette spent $100 million in its first year of advertising for a new type of razor and blades. All its advertising was directed at final consumers in the hope that these consumers would go to retailers and ask for the product by name. This is an example of
A. encoding.
B. decoding.
C. pushing.
D. AIDA.
E. pulling.
Answer: E
Business
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Brands outlive _______________, conveying quality, credibility, and experience.
Fill in the blank(s) with the appropriate word(s).
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Utilitarianism directs an individual to choose the action that provides the greatest good for the greatest number of people
Indicate whether the statement is true or false
Business
A federal law classifies people by religion. The strict scrutiny test is applied to
determine if the action is constitutional. a. True b. False
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