Morgan has always wanted to open a hair salon. While Morgan has experience in cutting and styling hair, she always gets amazing reviews for her specialty hair coloring abilities. So, rather than open a hair salon that offers a wide variety of cuts and styles, Morgan has decided to open a specialty hair salon solely devoted to the needs of individuals who regularly color their hair. This is an example of
A. market segmentation.
B. market fragmentation.
C. mass marketing.
D. repositioning.
E. limited marketing.
Answer: A
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Indicate whether the statement is true or false
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What will be an ideal response?