A marketing strategy involves the activities of selecting and describing one or more target markets

Indicate whether the statement is true or false
a. True
b. False


ANSWER: True

A marketing strategy involves the activities of selecting and describing one or more target markets, and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.

Business

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The auditor is least likely to learn of retirement of equipment through which of the following?

A. Analyzing debits to the accumulated depreciation account. B. Reviewing depreciation. C. Reviewing the purchase return and allowance account. D. Reviewing insurance policy riders.

Business

Gideon Company uses the allowance method of accounting for uncollectible accounts. On May 3, the Gideon Company wrote off the $2,000 uncollectible account of its customer, A. Hopkins. On July 10, Gideon received a check for the full amount of $2,000 from Hopkins. On July 10, the entry or entries Gideon makes to record the recovery of the bad debt is:

A.

Accounts Receivable-A. Hopkins2,000 
Allowance for Doubtful Accounts 2,000
Cash2,000 
Accounts Receivable-A. Hopkins 2,000

B.
Accounts Receivable-A. Hopkins2,000 
Bad debts expense 2,000
Cash2,000 
Accounts Receivable-A. Hopkins 2,000

C.
Allowance for Doubtful Accounts2,000 
Accounts Receivable-A. Hopkinse 2,000
Accounts Receivable-A. Hopkins2,000 
Cash 2,000

D.
Cash2,000 
Accounts Receivable-A. Hopkins 2,000

E.
Cash2,000 
Bad debts expense 2,000

Business

A constant ratio plan re-balances a portfolio to predetermined target weights

Indicate whether the statement is true or false.

Business

Which of the following statements, regarding notes receivable, is incorrect?

A) Notes receivable usually have longer terms than accounts receivable. B) A notes receivable is a written promise that a customer will pay a fixed amount of principal plus interest by a certain date in the future. C) All notes receivable are considered long-term assets. D) Notes receivable are sometimes called promissory notes.

Business