Successful brand extension does not add to the parent brand value.
a. True
b. False
b. False
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Most businesses in the United States are organized as sole proprietorships
Indicate whether the statement is true or false
Rachel is the owner of a gift shop. She understands the need to segment her market, and available marketing research indicates there is much demand in the community for personalized gifts. She has few resources and cannot engage in intensive consumer research to precisely identify a segment. Which of the following strategies would you suggest she employ?
A. Develop an undifferentiated strategy, because it is not a large community and she could create a single marketing mix that would serve the entire community. B. Employ a macrosegmentation strategy because the data needed for such a strategy are both easy to get and fit her needs exactly. C. Use a single-variable strategy because it offers an inexpensive alternative that would not require much experience to employ. D. Use a multiple-variable segmentation strategy because it is easier to use than single-variable segmentation. E. Conduct a VALS investigation of her buying market.
Which of the following is a characteristic of an efficient market?
A) Small number of individuals B) Opportunities exist for investors to profit from publicly available information. C) Security prices reflect fair value of the firm. D) Immediate response occurs for new public information.
Commercial paper offers the borrower the same flexibility that exists when bank credit is used to meet financing needs
Indicate whether this statement is true or false.