Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company's management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. In other words, the company has a _____ orientation.
A. promotion
B. production
C. sales
D. market
E. customer
Answer: C
You might also like to view...
Country-of-origin effects refer to the attitude anything produced by the home country is better than imported goods
Indicate whether the statement is true or false
You want to find out whether Americans between 21 and 40 years of age tend to vote Democratic and whether Americans between 41 and 70 tend to vote Republican. You will most likely use a ________ sample to collect your data
A) simple random B) skip interval C) stratified D) snowball E) convenience
Brandy is writing a memo to a team of people who will help her launch a new product line for the company. To convince them that their extensive commitment is justified because of the importance of the product to the company's future, she should employ the deductive strategy in her persuasive approach
Indicate whether the statement is true or false
Which of the following nations is not an original member of the European Free Trade Association (EFTA)?
A) Finland B) Sweden C) Norway D) Scotland