According to the text, which of the following best summarizes Em Griffin’s view of the

wisdom of using guilt to persuade people?



a. Guilt is effective at gaining compliance with a request, but people tend to avoid
and devalue those who make them feel guilty.
b. Guilt is not very effective at gaining compliance with a request.
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part.
c. Guilt is a technique that can unlock the subliminal desires that have been
repressed, resulting in low levels of immediate persuasion but higher levels of
persuasion over the long-term.
d. Guilt operates according to the principle of reciprocity—if you make me feel
guilty then I’ll make you feel guilty.
e. Guilt is persuasive with some people and not so persuasive with others—the
persuader really needs to know the audience before using the guilt appeal.


a.

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