Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as ________.
A. selling agents
B. manufacturer's agents
C. manufacturer's branches
D. manufacturer's sales offices
E. brokers
Answer: E
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Marc, an OD consultant, is visiting Cassidy Engineering a year after he assisted them in making changes to their employee incentive plan. Now he is comparing sales and turnover data from the last three years to the current year. Marc is in the ______ stage of OD.
A. refreezing B. intervention C. diagnosis D. adaptation E. evaluation
Molson, Inc. of Montreal and Adolph Coors Co. of Golden, Colorado merged their operations in order to stand up to the
A. substantial cash outlays to maintain market share. B. continued diversification in the beverage market. C. competition from Japan. D. continuing consolidation in the global beer industry.
The Salty Chip Company includes one coupon having no expiration date with its deluxe snack pack. Upon return of 10 coupons, Salty Chip will send a silver chip clip, which costs Salty Chip $1.50 each. Past experience indicates that 30% of coupons issued will be redeemed. Salty Chip began this promotion in 2015 and sold 1,000,000 deluxe snack packs. During 2015, 90,000 coupons were received and
9,000 chip clips were distributed to customers. The December 31, 2015 balance sheet should include a liability for coupons outstanding of A) $18,000. B) $180,000. C) $31,500. D) $50,000.
The recency effect
A. indicates that the important points should be made early. B. states that the first item in a long list of items is the one most likely to be remembered. C. states the tendency for the last item presented to be the best remembered. D. should be used when the topics are familiar, interesting, or controversial to the receiver.