Trailrider Corporation manufactures part no. 67, which is used in the production of mountain bikes. Per-unit information about part no. 67 follows.Prevailing market price$33Direct materials14Direct labor6Manufacturing overhead7Selling and administrative expenses3Trailrider has traditionally used a 20% markup on total cost to arrive at a reasonable selling price. The company, though, has noticed a sizable drop in sales volume during the last few quarters, which it attributes to new entrants in the marketplace.Required:A. Compute the current selling price of part no. 67.B. If management desired to meet the prevailing market price and maintain the current rate of profit on sales, what must happen to the company's total manufacturing costs? By how much?
What will be an ideal response?
A. The current selling price is $36: ($14 + $6 + $7 + $3 = $30; $30 × 120% = $36).
B. The company's markup is $6 ($36 - $30), which is 16.67% of the current $36 selling price ($6 ÷ $36). To achieve a 16.67% markup on a $33 selling price, Morrow must reduce its costs by $2.50.
Prevailing market price | $33.00 |
Less: 16.67% markup ($33 × 16.67%) | 5.50 |
Target cost | $27.50 |
? | ? |
Current cost | $30.00 |
Less: Target cost | 27.50 |
Required cost reduction | $2.50 |
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