________ is one of the four steps in the public relations process

A) Publicity
B) Planning
C) Promotion
D) Programming
E) Propaganda


Answer: B

Communication & Mass Media

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The difference between denotative and connotative meaning is that denotative meaning is the

emotional response to the word, while connotative meaning is the literal meaning. Indicate whether the statement is true or false

Communication & Mass Media

Barry is an excellent entertainment journalist. He does not get disheartened when celebrities do not return his calls, cancel interviews, or answer his e-mails

He diligently sticks to his task, interacts with celebrities, and writes interesting stories about their lives. Which must-have quality of a successful journalist does Barry possess? a) Persistence b) Reachability c) Capacity d) Flexibility

Communication & Mass Media

It is recommended that you remind yourself of your successes by using affirmations

Indicate whether the statement is true or false.

Communication & Mass Media

Verbal expressions that arouse emotions creating intense psychological noise in the other person are called

a. provocations. b. enticements. c. trigger words. d. physiological starts.

Communication & Mass Media