Compared to interviews, ________ allow you to collect data from a large number of people relatively efficiently.

A. questionnaires
B. surveys
C. observations
D. polls


Answer: A

Communication & Mass Media

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Jeremy’s family never discussed money so he is reluctant to disclose his personal finances during a divorce mediation. Which theory best explains this phenomenon?

A. emotional contagion theory B. privacy management theory C. communication accommodation theory D. emotional intelligence theory

Communication & Mass Media

Through _________, releases are entered into appropriate databases and search engines automatically

a) electronic news services b) online newsrooms c) first class mail d) electronic mail

Communication & Mass Media

Informational objectives focus on creating awareness by sharing information and attributes. A recent example of an informational campaign aimed at an entire industry was implemented by which of the following corporations?

a. SAP b. Johnson & Johnson c. Carnival d. Food Lion

Communication & Mass Media

Which of the following is an example of punitive damages?

A. The court awards a CEO $500,000 because of the mental distress he suffered from a defamatory statement. B. The court orders a famous actress to pay $300,000 to a politician for a defamatory statement she published about him on her blog. C. The court gives a restaurant $250,000 because of the loss of business it suffered from a defamatory statement. D. The court grants a woman $100,000 because she lost her job after being falsely accused of stealing money from the company she worked for.

Communication & Mass Media