An auto insurance company segmented its market by both gender and age, and designed different marketing campaigns to appeal to both. In the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. This firm failed to understand the criteria of market segments needing to be
A. substantial.
B. measurable.
C. accessible.
D. actionable.
E. differentiable.
Answer: E
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While preparing the April 30th bank reconciliation for the checking account for Calvin Corporation, the accountant identified the following items: Balance per Calvin's company records $15,000 Outstanding checks 2,500 Bank service charge 15 A customer's NSF check returned by the bank 100 What amount will Calvin report as its actual cash balance at April 30th?
A) $12,385 B) $12,500 C) $14,885 D) $17,385
In which type of society do subordinates and supervisors consider themselves existentially equal?
a. individualistic societies *b. small power distance societies c. large power distance societies d. feminism societies
A project team attempting to close a project should review all of the following documents to ensure that everything promised was delivered EXCEPT:
a. the project charter b. the stakeholder register c. the work breakdown structure d. the project schedule
________ means promoting individual opinions
a. Encouraging continuous learning b. Providing feedback c. Delegating tasks d. Avoiding groupthink