Knowing his prospect would be concerned about the possibility of contamination of the foods he was processing with his packing equipment, Alec opened by saying, "To prove to you the conveyer belt lubricant I'm offering you is non-toxic, I'm going to eat a spoon-full right now." This theatrical presentation is an example of:
A. analogy marketing.
B. dramatization.
C. sample advertising.
D. industrial proof.
E. competitive advantage.
Answer: B
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Which of the following could be a journal voucher?
a. general ledger cash disbursements update b. customer invoice c. receiving report d. purchase requisition
The current ratio
a. is generally smaller than the quick ratio. b. decreases when a company becomes more liquid. c. increases when a company allows more customers to charge on account instead of collecting cash. d. is larger when a company is more liquid.
Which of the following budgets is prepared soon after the preparation of sales budget in a master budget?
A) Cost of goods sold budget B) Production budget C) Cash budget D) Selling and administrative expenses budget
On the maturity date of a bond investment, the journal entry includes ________
A) a debit to Cash and a credit to Long-term Investments - Held-to-Maturity B) a debit to Long-term Investments - Held-to-Maturity and a credit to Cash C) a debit to the Interest Revenue and a credit to Cash D) a debit to Cash and a credit to Interest Revenue