What is the most common type of lead for capturing the 5W’s and 1H?

A. name-recognition
B. interesting-action
C. second-day
D. summary


D. summary

Communication & Mass Media

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Pat and Jo are very attracted to each other. They hold hands. They gaze and smile at each other. Their communication is very comfortable. They are in the ______ stage.

A. courtship readiness B. attention C. resolution D. positioning

Communication & Mass Media

BIA/Kelsey predicts social media advertising will grow to an estimated ________ by 2018

a. $10 billion b. $15 billion

c. $20 billion d. $25 billion e. none of the above

Communication & Mass Media

In multichannel recording, this can be placed on each channel and then mixed into the final product at some later date

A. microphone B. vocalist C. a separate audio source

Communication & Mass Media

When delivering a speech, the best way to establish a communicative bond with the audience is through __________.

A. eye contact B. speaking without a podium C. spontaneous gestures D. smiling

Communication & Mass Media