Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.
Answer the following statement true (T) or false (F)
True
A production orientation assumes that customers will beat a path to your door just because you have a great product that functions nicely; build a better mousetrap and they will come. You will learn throughout your study of marketing management that great products alone do not ensure success. Unfortunately, firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.
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______ nonverbal cues include downcast eyes or evasive eye contact, excessive head nodding, body gestures such as hand-wringing, slouched posture, and a low, whining, hesitant, or giggly voice.
Fill in the blank(s) with the appropriate word(s).
Ideal standards generally yield favorable variances
Indicate whether the statement is true or false
Joe Girard's "Ferris Wheel" concept illustrates how many calls it takes to close a sale
Indicate whether the statement is true or false
Materials that are used in manufacturing but are not clearly identified with specific product units are called:
A. Direct materials. B. Secondary materials. C. Materials inventory. D. Indirect materials. E. General materials.