A marketing plan is most likely to discuss:
a. first-line operational strategies.
b. distribution channels.
c. supplier details.
d. downsizing strategies.
ANSWER: b
Marketing planning is the basis for all marketing strategies and decisions. Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the marketing plan.
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Good marketing plans are usually short and to the point
Indicate whether the statement is true or false
A few customers cost more to serve than the revenues they generate. Identify the most appropriate way to handle these customers
A) Attempt to turn away the unprofitable customers. B) Provide services at a discounted rate to these customers. C) Avail preferential treatment to these customers. D) Design specific marketing messages for these customers.
Which of the following is not a procedure to check the quality of clustering results?
A) Perform cluster analysis on the same data using different distance measures. Compare the results across measures to determine the stability of the solutions. B) Delete variables randomly. Perform clustering based on the reduced set of variables. Compare the results with those obtained by clustering based on the entire set of variables. C) Use the same method of clustering and compare the results. D) Split the data randomly into halves. Perform clustering separately on each half. Compare cluster centroids across the two subsamples.
A critical path consists of ______.
A. activities that are important B. activities that are time-consuming C. activities that have zero slack D. activities that have some slack