You are watching an advertisement for shampoo which features a model with beautiful hair. Which role may ‘attractiveness’ have in the persuasion process according to the Elaboration Likelihood Model?
a. a message argument
b. a message cue
c. a factor that determines the nature and amount of elaboration
d. all of these
Ans: d
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Persis is a summer intern at a new video game software company, Generation Z Gamers. She is working on three-dimensional landscapes for a new role-playing video game Submarine Adventures. As her supervisor, what advice can you give Persis to help her create the illusion of three dimensions??
a. ?Reds and blues make objects appear closer than yellows and greens. b. ?Use more texture on background rather than foreground objects. c. ?Continuous lines should only be used for distant objects. d. ?Converge parallel lines at the horizon to create a linear perspective.
As they age, people tend to become ____
a. ?less agreeable b. ?less conscientious c. ?more emotionally stable d. ?more open to experience
Taking his first train ride, a child is amazed at how quickly the fence posts along the tracks are whizzing by, but the farm in the distance hardly seems to move. This best illustrates
a. motion parallax. b. retinal disparity. c. convergence. d. interposition.
Which child is particularly susceptible to injury in middle childhood?
A) Fernando, who is shy and moderately active B) Luz, who is impulsive and highly active C) June, who is quiet and inactive D) Diana, who is strong in self-regulation