Give an example of a full-satisfaction guarantee
What will be an ideal response?
Land's End guarantee: "If you are not completely satisfied with any item you buy from us, at any time during your use of it, return it and we will refund your full purchase price."
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City Advertising Services hired a new accounting manager. He signed a contract for a new accounting information system, but his position did not specify whether he was authorized to do so or not. Which internal control procedure needs strengthening?
A) assignment of responsibilities B) competent, reliable, and ethical personnel C) separation of duties D) documents
Under what general circumstances is factor analysis used?
What will be an ideal response?
The management team at Home Help, a consumer products manufacturer, is considering entering several different foreign markets and is in the process of analyzing each potential market's economic environment
Which of the following measures would best help the management team understand the comparative cost of consumer products in each market? A) gross national product (GNP) B) the Big Mac Index C) the per capita gross domestic product (GDP) D) the standard of living E) gross domestic product (GDP)
Databases make the creation and management of a useful connector list easier, but they
A) cannot replace cold calling. B) make the use of MPR cost-prohibitive. C) increase the likelihood that a firm will require a media audit. D) are not a substitute for critical thinking. E) reduce the effectiveness of a company's conventional advertising campaigns.