The verbal portion of an advertisement, including headlines, body, and signature, is called the
A. artwork.
B. copy.
C. storyboard.
D. layout.
E. script.
Answer: B
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Indicate whether the statement is true or false
Which of the following is an example of a variable cost for a manufacturing firm?
A. The cost of factory supervision. B. The cost of rent on the factory. C. The cost of raw materials. D. The cost of depreciation on equipment.
Which type of store does not have its own trading area?
a. unsaturated b. saturated c. parasite d. destination
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