Important aspects of any content analysis study include all except
a. systematic sampling
b. clear definition of units
c. unambiguous categories
d. survey research
d. survey research
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False congressional testimony arranged by the public relations firm of Hill & Knowlton helped spark the U.S. to lead a war against Iraq to make it end its occupation of Kuwait
Indicate whether this statement is true or false.
An audience will be more attentive to a message if it's pertinent to them and the situation
Indicate whether the statement is true or false.
You are woken up in the middle of the night by a dog barking. This is an example of what type of noise?
A) Psychological B) Physical
The claim that "4 out of 5 doctors prefer" a certain medication for a headache is an example of which kind of statement?
A. an equivocal statement B. a red herring C. weasel words D. an allness claim