Important aspects of any content analysis study include all except

a. systematic sampling
b. clear definition of units
c. unambiguous categories
d. survey research


d. survey research

Communication & Mass Media

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False congressional testimony arranged by the public relations firm of Hill & Knowlton helped spark the U.S. to lead a war against Iraq to make it end its occupation of Kuwait

Indicate whether this statement is true or false.

Communication & Mass Media

An audience will be more attentive to a message if it's pertinent to them and the situation

Indicate whether the statement is true or false.

Communication & Mass Media

You are woken up in the middle of the night by a dog barking. This is an example of what type of noise?

A) Psychological B) Physical

Communication & Mass Media

The claim that "4 out of 5 doctors prefer" a certain medication for a headache is an example of which kind of statement?

A. an equivocal statement B. a red herring C. weasel words D. an allness claim

Communication & Mass Media