According to research on advertising, which of the following statements is FALSE?
a. Storing enough positive memories from commercials can eventually create "memories" that never happened.
b. The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
c. "Memory jamming" occurs because of elaborative processing.
d. The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to
familiarize and inform us about the product.
ANSWER: b
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Which is most likely to increase a person's aggressive response?
a. embarrassment b. guilt c. social rejection d. kindness
Ginzberg's vocational development theory is called the:
A) compromise with reality theory. B) occupational environment theory. C) personality-matching theory. D) social-cognitive theory.
Ethical standards permit deception in research studies if
A) the participants are young enough that they would not understand the deception. B) the benefits to society justify the risks to the participants. C) researchers can observe participants from behind one-way mirrors. D) the participants give informed consent and the researchers never reveal the real purpose of the study.
In Great Britain, improved retention rates and drastic reduction in unfilled positions was a positive outcome of: