The "Lipton Ice" and dextrose pill research demonstrated that subliminal messages are most effective when participants
a. cared very much about the issue.
b. were low in self-monitoring.
c. were low in the need for evaluation.
d. really needed the item being advertised.
d
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Phineas Gage tragically had a tamping iron propelled through his head. Both left and right sides of the prefrontal cortex were severely damaged. As a result of the accident, Phineas Gage
A) died from his injuries. B) suffered loss of his arms and legs. C) lost his sense of hearing. D) suffered a change in personality.
The Christensen-Guilford Test asks subjects to ______
a. explain what is happening in a picture b. list as many words containing a given letter as possible c. produce a single verbal response that relates three apparently unrelated words d. form associative elements into new combinations that meet specific requirements
Andersen Food Company has hired 30 out of 60 White applicants, and 10 out of 60 Black applicants. It calculates that the selection of Black applicants is about 33% the rate of White applicants. Which statement is true?
A) The ratio indicates adverse impact on Black applicants. B) The ratio indicates adverse impact on White applicants. C) The ratio indicates that Andersen Food Company is engaging in illegal hiring practices. D) The ratio indicates that there are no hiring differences between Black and White applicants.
The ________ is the part of our mind that we are consciously aware of and is within our control
a. controlled system b. automatic system c. dual-process mind d. goal activation mind