Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car
Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?
A) gender segmentation
B) income segmentation
C) benefit segmentation
D) geographic segmentation
E) age and life-cycle segmentation
C
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Vinny, Inc has an incentive compensation plan under which the sales manager receives a bonus equal to 1 . percent of the company's income after deductions for bonus and income taxes. Income before bonus and income taxes is $400,000 . The effective income tax rate is 30 percent. How much is the bonus (rounded to the nearest dollar)?
a. $40,000 b. $30,108 c. $28,000 d. $26,168
Which of the following is not one of the three parts of the motivation process?
A. Direction B. Ambition C. Intensity D. Persistence
Which of the following GLOBE cultural dimensions is related to the questionnaire item--“Aging parents generally live (should live) at home with their children”?
A. future orientation B. gender egalitarianism C. assertiveness D. in-group collectivism
Ellipsis shows the reader:
a. you want to emphasize the next part of a quotation b. you've left out part of a paraphrase c. both of the above d. none of the above