Chapter 1 pointed out the difference beChapter 1 pointed out the difference between basic psychology and applied psychology. Distinguish between these two terms
Chapter 6 notes that consumer products are sometimes designed with little thought for visual principles such as those formulated by the Gestalt psychologists. Describe some ways in which knowledge of Gestalt principles could be applied to the design of consumer products.
What will be an ideal response?
Answer: A good answer will include the following key points.
• Basic research involves seeking knowledge for its own sake.
• Applied research involves finding practical uses of basic psychological knowledge.
• Consumer products are often designed with little thought for perception.
• For example, important buttons on a remote control should be distinct and stand out as a figure against background.
• This could be done by making them a different size, shape, or color than other buttons.
• Buttons that are related in function should be grouped close together (proximity), and should be similar to each other in appearance (similarity).
• The design of instruction manuals for putting together products or operating products could also benefit from paying attention to the Gestalt principles.
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Performing a spatial task would be expected to activate the
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