__________ means an audience can be persuaded on the basis of who the source is or what they have to say
a. Opinion
b. Source credibility
c. Trustworthiness
d. Resources
b
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School officials are proposing a new plan to increase the number of required classes for students to take which will reduce the number of electives they can take. Officials believe their proposal will be met with a lot of reactance. What strategy could they use to reduce reactance among students?
a. use humor when explaining the proposal b. use inoculation and warn students they will be presented with a persuasive message c. stress the benefits of the new plan to students d. avoid using directive language
G. W. Pabst's Pandora's Box
a. faithfully recreates the myth. b. is a relentless parable of a sensually insatiable woman's destruction. c. concerns street-wise profiteers and destitute middle-class. d. portrays capitalism's connection to war.
Which of the following is not true for the major social media players?
a. Facebook is also the owner of Instagram
b. Twitter became a publicly traded company in 2010 c. LinkedIn claimed over 300 million users by September 2014 d. Pinterest allows users to “pin” content to pinboards that is shared with other users’ digital video recorders e. YouTube was acquired by Google in 2006 media centers
Amber is a manager for a large company. She thinks that her subordinates are not very intelligent and need simple instructions to complete their tasks
She attempts to make each task completed by a worker as efficient as possible to ensure maximum productivity. Which theorist is her management philosophy most closely based upon? A) Fayol B) Taylor C) Weber D) Barnard