The goal of sales promotion (regardless of what form it takes) is usually:
A. immediate purchase
B. return on investment
C. cost control
D. market share leadership
E. economies of scale
Answer: A
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Which method of topical organizations organizes information based on a chain of events, from oldest to newest?
A) Comparison B) Importance C) Sequence D) Chronology E) Categorically
Which statement is not true about nonresponse issues in sampling?
A) Nonresponse error is one of the most significant problems in survey research. B) Response rates themselves do not indicate whether the respondents are representative of the original sample. C) For a given study, if the nonrespondents differ from the respondents on the characteristics of interests, the sample estimates will only be mildly biased. D) Increasing the response rate may not reduce nonresponse bias.
Win Shield International manufactures trophies. Each trophy goes through two departments in the production process and requires two direct labor hours in Department A and one hour in Department B. Labor cost is $8 per hour in Department A and $10 per hour in Department B. The budgeted overhead rate is $5 per direct labor hour. What is the budgeted overhead cost of Win Shield for March given a
budgeted production of 30,000 units? A) $450,000 B) $150,000 C) $330,000 D) $300,000
Which of the following techniques is an illustration of the use of options to control capacity to match demand?
A. overbooking B. adjusting prices to augment demand C. annualized hours strategy D. using different fare classes to partition demand