An ad in a subway for a local Mexican restaurant is an example of
A. a sales promotion.
B. free-form advertising.
C. specialty advertising.
D. aerial advertising.
E. transit advertising.
Answer: E
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The key difference between a manufacturing and a merchandising business involves inventory
a. True b. False Indicate whether the statement is true or false
A failure of ________ can result in products going out of stock and consumers choosing alternatives.
A. kaizen B. processing C. six sigma D. rightsizing E. logistics
Which of the following stakeholders is NOT mentioned as being affected by marketing research activities?
A) the government B) the client C) the respondent D) the public E) the marketing researcher
Of the five major conflict management styles, the accommodating style is
A. high on assertiveness and low on cooperativeness. B. low on assertiveness and high on cooperativeness. C. low on assertiveness and low on cooperativeness. D. high on assertiveness and high on cooperativeness.