Discuss five sources of new-product ideas. What are some techniques could be used to stimulate creative thinking for new-product ideas?

What will be an ideal response?


The chapter discusses several sources of ideas: customers, employees, distributors, vendors, competitors, research and development (R&D), and consultants.  The two approaches considered most useful for generating new-product ideas are brainstorming and focus-group exercises.

Business

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With which step does the progressive discipline process end?

A. a written warning and a threat of temporary suspension B. an official written warning C. termination D. an unofficial spoken warning E. temporary suspension and a written notice

Business

One of the hidden tax advantages of home ownership

A) is the energy credit for new home construction. B) is deductible maintenance costs. C) is the non-taxable imputed rental income. D) is deductible usage fees on water and sanitation.

Business

An emergent is one who is appointed after the former leader quits or is fired

Indicate whether the statement is true or false.

Business

Describe how one can manage project risk

What will be an ideal response?

Business