Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of mass communication as
A) boxes with directional arrows between them leading from the sender to the audience.
B) a staircase of operational steps that go upward from idea to understanding.
C) concentric circles representing the factors that affect the outcome of mass communication.
D) several sets of circles that are entwined and connected in different ways.
Answer: C
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When Beverly refers to people from the American North as "carpetbaggers," she is using
a. regional stereotypic language. b. exclusive language. c. sexist language. d. ethnically biased language
The fact that some people judge others based on the impossible beauty standards set by the media is an example of:
a. an attitudinal-type effect b. a behavioral-type effect c. an opinion-type effect d. an emotional-type effect
The editor of the New York Sun was Charles Dana
Indicate whether the statement is true or false
Which of the following is true of an effective speech delivery styles
A) ?It does not require determining a speech goal.
B) ?It requires a speaker to memorize a speech.
C) ?It does not require you to adapt to an audience.
D) ?It requires practicing various ways of phrasing your key ideas.