Which of the following is a behavioral segmenting dimension?
A. education
B. ethnicity
C. region of the world or country
D. needs
E. income
Answer: D
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Listening is a type of nonverbal communication
Indicate whether the statement is true or false.
A vendor that employs sales associates for retailers to visit stores, analyze their business and inventory, and create displays of their products will most likely also utilize what method of product delivery?
A. Drop-shipping B. Consumer direct fulfillment C. Reverse logistics D. Direct store delivery E. Cross-docking
The basic mediation strategy that has low concern for aspirations and low perception of common ground is the
A. compensation strategy. B. pressure strategy. C. problem-solving strategy. D. inaction strategy.
In the marketing communications process, a consumer request for additional information on a product is an example of ________
A) decoding B) noise C) feedback D) encoding E) viral marketing