The party brand ______.
A. is created based on satisfying the wishes and desires of voters
B. is constantly refined through focus groups to find the most attractive way to catch the attention of voters
C. may impose conformity costs on politicians because they may need to subordinate their views and ambitions to the party's welfare and reputation
D. may impose high transaction costs because a system of candidate-centered politics means that each candidate chooses issues tailored to the constituents he wants to represent
Answer: C
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