Conflict tends to reflect cultural standards
Indicate whether the statement is true or false
True
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Heather notices that her roommate, Rebecca, has left her dirty dishes in the sink again. “I always have to clean up after you. You never do the dishes,” Heather complains. Rebecca counters that actually she has done Heather’s dirty dishes a few times. Explain how Heather’s attention has led her to overlook this information.
What will be an ideal response?
Which of the following best defines integrated marketing communications?
a. analyzing the target audience before developing a communications plan b. establishing measurable objectives for communicating with customers c. using both traditional and digital media to communicate with customers d. communicating with customers in a consistent and coordinated manner
What is the column arrangement of a standard A/V script?
a. video on the left and audio on the right b. audio on the left and video on the right c. dialogue and all essential action cues in the center d. spoken audio and major shot information on the right and music cues on the left e. dialogue in the center and video on the right
Which of the following is a strategy a speaker can employ to ethically use emotional appeals to achieve their persuasive purpose?
A) use general examples B) use nonverbal behavior to communicate the emotional message C) stick to only one emotion to appeal to D) abstain from using emotion-arousing words