The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior
A) mass-personalization
B) decentralization
C) mass-market
D) core-segment
E) sub-segment
A
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The growth rate of output and employment in a country started declining after rising sharply for three years. In which stage of the business cycle is the country currently operating?
A. Peak B. ?Trough C. ?Expansion D. ?Depression
Multiple regression is used only for purposes of prediction
Indicate whether the statement is true or false
A major disadvantage of the observation method of analyzing cost behavior is:
a. It bases its solution on only two observations. b. It results in its analyzed cost being treated as either fixed or variable, based on which type of behavior it more closely resembles. c. Two persons could draw different lines through the data points. d. It enables non-representative points, called outliers, to be identified.
Control over ________ is the basis for two critical pieces of the coalition formation process: what each member brings to the coalition and what each member should receive if the coalition forms.
Fill in the blank(s) with the appropriate word(s).