Marriott has branded its entire family of accommodations based on different value propositions, supported by clearly delineated pricing strategies. Its offerings include Ritz-Carlton and JW Marriott for the most discriminating patron, Marriott and Renaissance at the next level of full service, and an array of differentially positioned brands such Courtyard and Residence Inn. This is an example where ________ can occur at a level much broader in scope than individual products.

A. price lining
B. reference pricing
C. variable pricing
D. auction pricing
E. captive pricing


Answer: A

Business

You might also like to view...

Which of the following statements is true about home-country nationals?

A. They are expatriate managers who are citizens of the country where a multinational corporation (MNC) is headquartered. B. They are third-country nationals who are assigned to work in the home country. C. They are likely to be used by multinational corporations (MNCs) at the middle- and lower-level ranks. D. They are managers who are citizens of countries other than the country in which the multinational corporation (MNC) is headquartered.

Business

Which one of the following is likely to have a negative effect on stock prices?

A) falling interest rates B) a decrease in the money supply (M2) C) low inflation D) a decrease in the unemployment rate

Business

If a negotiable instrument is assigned, the assignee has:

a. no rights or liabilities after assignment b. the same contract rights as the assignor, but is relieved assignor's responsibilities c. the same responsibilities as the assignor, but not the contract rights of the assignor d. neither the rights or responsibilities of the assignors; those are determined by a new contract between the parties e. none of the other choices

Business

On Oct 1, 2019, a firm purchased a 1-year insurance policy for $2,400 and paid the full premium in advance. The adjustment needed on December 31, 2019, to report the amount of insurance that had expired, would be:

A. a debit to Insurance Expense for $2,400 and a credit to Cash for $2,400. B. a debit to Insurance Expense for $1,800 and a credit to Prepaid Insurance for $1,800. C. a debit to Insurance Expense for $600 and a credit to Prepaid Insurance for $600. D. a debit to Prepaid Insurance for $600 and a credit to Insurance Expense for $600.

Business