All marketing strategy is built on segmentation, targeting, and ________
A) positioning
B) product
C) planning
D) promotion
E) performance
A
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Sales for the year were $600,000. Accounts receivable were $100,000 and $80,000 at the beginning and end of the year. Cash received from customers to be reported on the cash flow statement using the direct method is
A) $700,000 B) $600,000 C) $580,000 D) $620,000
Cool Clothiers agrees to buy 10,000 Blue Jays jerseys from You Da Man Jerseys. It is a term of the contract that if the jerseys are not delivered by the start of the play-offs, You Da Man will pay damages of $1,000 a day
This figure is a reasonable estimate of Cool Clothiers' lost profits in the event of delay. Later Cool Clothiers is told that the Blue Jays jerseys will be late. The Blue Jays don't make the play-offs, the New York Yankees do, and Cool Clothiers make a profit of $10,000 on Yankee jerseys that it picked up once it knew the Blue Jays jerseys would be late. The Blue Jays jerseys were delivered 15 days late, resulting in an actual loss of $1,000. Cool Clothiers sues You Da Man for breach. What are its recoverable damages? (Ignore the effect, if any, of mitigation.) A) $1,000 B) $10,000 C) Zero D) $15,000 E) $9,000
According to Forrester’s Social Technographics Model a ______ score measures likelihood of conversion using social media, the ultimate goal of the zone of social commerce.
a. Discover. b. Explore. c. Buy. d. Ask. e. Engage.
Jack is a guest in Harry's home. While there, he goes into the library and picks up a music box that is part of Harry's collection. Jack overwinds the stem and it breaks. Hoping Harry won't notice, Jack takes the music box for repair to a jeweler who sells similar ones. The jeweler fixes it, but forgets to tag it and an unsuspecting clerk sells it to Robert. Jack is frantic. Can Harry get the
music box from Robert? A) No, the jeweler gives good title to a bona fide purchaser for value B) No, the jeweler was not a merchant with regard to the music box C) Yes, Robert was not a buyer in the ordinary course of business D) Yes, Robert has assumed only Jack's title, which is no title at all