An external search for product information is likely to occur when
A. the risk of making a wrong purchase decision is low.
B. review of past experience provides adequate information.
C. the cost of gathering information is low.
D. the item is for personal use rather than for professional use.
E. the item is frequently purchased.
Answer: C
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A) more than 250, 000 entries B) fewer than 250,000 entries
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a. assortment b. rack c. cut case d. dump bin
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Indicate whether the statement is true or false
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