The two-step approach to direct marketing essentially relies on only one medium to generate a sales response.
Answer the following statement true (T) or false (F)
False
The two-step approach may involve the use of more than one medium. The first effort is designed to screen, or qualify, potential buyers. The second effort generates the response (e.g., the order).
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Which of the following is a typical disadvantage associated with employee referral?
A. Cliques may develop within an organization. B. New ideas and innovations may be stifled within an organization. C. It limits employees' participation in the recruitment process. D. It is suitable only for short-term jobs.
Which of the following statements regarding the price/earnings ratio is incorrect?
A) The price/earnings ratio represents the market price of one share of common stock. B) A price/earnings ratio of 9.2 implies that the company's stock is selling at 9.2 times one year's earnings per share. C) A higher price/earnings ratio signifies a higher return on investment. D) The price/earnings ratio is most useful when comparing one company to another.
A good agenda includes any premeeting preparation expected of participants
Indicate whether the statement is true or false
Describe the appropriate construction of a pie chart