The marketing of organic cotton tees for Life is Good's existing customers would be an example of a _____ strategy.
A. market development
B. product development
C. market penetration
D. product penetration
E. diversification
Answer: B
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In times of inflation the Fed would reduce the nation’s money supply through:
a. buying government bonds b. borrowing capital from foreign governments c. lowering the discount rate d. lowering the reserve requirement e. selling government bonds
Magic Math Corporation makes business accounting software, which is packaged with a shrink-wrap agreement. National Distribution Company distributes the software to retailers, including an Office Stuff store, where Peg buys a package of it. The parties to the shrink-wrap agreement are
A. Magic Math and National Distribution only. B. Magic Math and Peg only. C. Magic Math, National Distribution, Office Stuff, and Peg. D. Office Stuff and Peg only.
The final output of the ______ is a recommendation to senior management on a sales and operations plan that include both the trade-offs and the financial and nonfinancial implications of the plan.
a. revenue planning b. pre-S&OP meeting c. executive S&OP meeting d. top-down planning
After World War II, laws were revised so that U.S. corporations could
a. increase their profits. b. get more business. c. play a larger role in society. d. favor their owners.