If you're marketing a new security system to an audience of wealthy professionals, the consumer benefit you would most want to emphasize is
A) protection of the consumer's property.
B) the low cost of the system.
C) the low monthly payments for the service.
D) easy, do-it-yourself installation.
E) sales projections for the new system.
Answer: A
Explanation: A) A wealthy audience is less concerned about price or easy installation than it is about protection of its property.
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