All of the following are true about television advertising EXCEPT
a. it tells us that aging is ugly and lonely.
b. it instills a fear of aging or capitalizes on existing fears.
c. it implies the elderly are preoccupied with irregularity, constipation, and sexual performance.
d. television consumers in their 50s and 60s respond best to an actor who is about the same age.
ANSWER: d
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