Which of the following is true of theater testing?
A. One of the disadvantages of theater testing is that it fails to identify strong or weak commercials.
B. Theater testing is used to test animatic and photomatic roughs.
C. Theater testing is typically considered to be "self-indulgent" by most critics.
D. The methods of theater testing operations vary, though all measure brand preference changes.
E. Theater testing is a popular field method of pretesting finished commercials.
Answer: D
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