The "Product" area is concerned with what goods and services are produced, not with decisions about installation, instructions on use, packaging, a brand name, a warranty, or after-sale service.
Answer the following statement true (T) or false (F)
False
Most customers think about a total product in terms of the total satisfaction it provides, which is a combination of excellent service, a physical good with the right features, useful instructions, a convenient package, a trustworthy warranty, and a recognizable brand name.
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Toshiba, Hitachi, and other Japanese television manufacturers use ________ to service the Eastern European market
A) contract manufacturing B) management contracts C) direct investment D) joint venture production E) greenfield venturing
Some negotiators use a purely distributive approach, and there is no evidence that integrative negotiating will be effective against a strong, consistent distributive bargainer.
Answer the following statement true (T) or false (F)
An advantage to a retailer's having a wide assortment is _____
a. a broad selection within a merchandise category b. less likelihood of being out-of-stock c. high inventory turnover d. the appeal to one-stop shopping
Fraud investigations should only occur when fraud predication exists
Indicate whether the statement is true or false