Internal marketing requires that everyone in the organization buy into the concepts and goals of marketing and engage in choosing, providing, and communicating customer value
Indicate whether the statement is true or false
TRUE
You might also like to view...
The processes of problem observation:
A) cannot be done until alternatives are proposed. B) requires consideration of multiple criteria. C) is the first step of decision making. D) is the final step of problem solving.
DirecTV cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.
A. introduction B. growth C. maturity D. early E. decline
What was the total cost if Intel replaced all chips?
a. $100 million b. $200 million c. $260 million d. $360 million
For capital budgeting and cost of capital purposes, the firm should always consider retained earnings as the first source of capital (i.e., use these funds first) because retained earnings have no cost to the firm.
Answer the following statement true (T) or false (F)