What are the advantages of using an advertising agency to develop an advertising campaign?
What will be an ideal response?
Most large corporations employ an advertising agency to develop advertising campaigns. When an organization uses an advertising agency, the firm and the agency usually develop the advertising campaign jointly. How much each participates in the campaign's total development depends on the working relationship between the firm and the agency. Ordinarily, a firm relies on the agency for copywriting, artwork, technical production, and formulation of the media plan.
Advertising agencies assist businesses in several ways. An agency, especially a large one, can supply the services of highly skilled specialists-not only copywriters, artists, and production coordinators but also media experts, researchers, and legal advisers. Agency personnel often have broad advertising experience and are usually more objective than a firm's employees about the organization's products.
Because an agency traditionally receives most of its compensation from a 15% commission paid by the media from which it makes purchases, firms can obtain some agency services at low or moderate costs.
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Fill in the blank(s) with the appropriate word(s).
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A ________ refers to a set of perceptions of what employees think their employers owe them and vice versa.
A. work role B. job description C. safe and healthy environment D. psychological contract E. social environment
Hi-Five Aero Corporation is required to register its securities under Section 12 of the Securities Exchange Act of 1934 . Section 14(a) of the act regulates
a. the declaration of dividends by Hi-Five's board of directors. b. the later re-registration of Hi-Five's securities. c. the short-swing activities of Hi-Five's insiders. d. the solicitation of proxies from Hi-Five's shareholders.