Answer the following statement(s) true (T) or false (F)
1. CRM usually refers to the software used to manage customer relationships.
2. Successful CRM is a divergence from traditional direct response marketing, database marketing, and online marketing.
3. Every direct marketing effort contains the elements of the list, the offer, and the pitch.
4. There are few things as certain as the effects of lumpy mail. If there’s a mysterious bulge in a letter, it will get opened.
5. To write an effective e-mail, your first paragraph or two should contain a miniversion of your whole e-mail.
1. True
2. False
3. False
4. True
5. True
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In order to fulfill the requirements of her new job, Jade must attend a seminar on desk-top publishing. Through this seminar, she will learn _____________ information.
A. role-related B. overt C. cultural D. anticipatory
In the aftermath of the events of September 11, 2001, an example of an invitational environment that was created in the New York area discussed in the chapter was: a. discussions centering on how the city could move forward and return to normal
b. discussions on heightening security measures. c. discussions identifying what the citizens of New York could do in order to help the rebuilding process. d. discussions of replacing the fallen World Trade Center buildings.
When we engage in self-talk, _____
A. there is generally little effect on our attitudes, values, and beliefs B. it affects our self-esteem and shapes our inner feelings C. we are always asleep D. it has no impact on our interpersonal communication
You are listening to a friend who didn't get into their first choice school and are trying to convey that you share their feelings. Which type of listening Is this?
A) Informal listening B) Critical listening C) Empathetic listening