Which of the following factors reduces the effectiveness of a media plan?
A. information overload
B. time pressures
C. audience diversity
D. product life cycle differences
E. market segmentation
Answer: B
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In what stage would you use the systematic market evaluation checklist?
A. Product development stage B. Concept stage C. Commercialization stage D. Idea stage
What is the probability of selecting any random number from a two digit table?
A) 0.001 B) 0.01 C) 0.10 D) 0.02 E) Not enough information provided
Which of the following feels that business is like a big poker game and that bluffing in business is expected and acceptable?
a. Laura Nash b. Peter Drucker c. Ayn Rand d. Albert Carr