Which of the following is a personal characteristic that is unique to each individual and is generally stable over the course of one's life?
a. Subculture
b. Culture
c. Personality
d. Motivation
ANSWER: c
A person's buying decisions are also influenced by personal characteristics that are unique to each individual, such as gender, age, and life cycle stage, and personality, self-concept, and lifestyle. Individual characteristics are generally stable over the course of one's life.
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All of the following must certify that a public company's financial statements are accurate, complete, and not misleading, except for the
A) chief financial officer. B) director of human resources. C) chief executive officer. D) independent auditor.
The income statement shows the financial position of a business on a specific date.
Answer the following statement true (T) or false (F)
How do product development strategies create growth? Give an example of how a company could use a product development strategy
What will be an ideal response?
Normal balances are the side that increases the account balance
Indicate whether the statement is true or false