Segmenting international markets can be more difficult because

A. there are fewer useful dimensions.
B. the concepts and approaches for segmenting domestic markets simply do not apply.
C. there are more dimensions and many unfamiliar variables.
D. the quantity and quality of available market data are usually greater.
E. a manager must rely entirely on his or her own judgments about people in other countries.


Answer: C

Business

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Cash flows from issuing and repurchasing stock or issuing and repaying (retiring) debt are classified as

a. operating activities. b. investing activities. c. financing activities. d. borrowing activities.

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What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?

A. the ability to make perfect copies of digital works at little cost B. the anonymous nature of the Internet C. the support for instant peer-to-peer communication D. the use of standards for file formats

Business

Internet recruiting has surpassed newspaper advertising in terms of volume of applicants generated and recruited

Indicate whether the statement is true or false

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Linda agrees to buy Missy's Greyhound race dog for $2,000 . Linda is to deliver the money and take possession of the dog the next morning. That night, running his best race ever, the dog runs away from Missy, never to be seen again. What will be the outcome in this case?

a. Linda must give $2000 for the dog, but only if the dog was insured. b. Linda must give $2000 for the dog, but only if Missy can find a replacement dog within a reasonable time. c. Missy must find another dog for Linda or pay her $2000. d. Linda does not have to pay for the dog; the contract duties are discharged.

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